ABSTRACT: The study examined sales promotion as a persuasive activity hence is the direct and indirect communication used by firms to influence present and potential customers fro the purpose of making sales. This study was in the main time, exploratory and...

BACKGROUND OF STUDY: One of the great recent advances in the world of information technology is the rapid development of communication which has brought world into a global village, we can send mails electronically (e-mail), search for information (WWW), buy...

Background of the study

Cash liquidity reflects a financial institution’s ability to fund assets and meet financial obligations. Cash liquidity is essential in all banks to meet customer withdrawals, compensate for balance sheet fluctuations, and provide funds for...

OVERVIEW OF THE STUDY: The uncertainty which doubt the future is a significant that normally bring in the element of risk in any business arrangement. The existence of risk in any concern simply means that certain loss must arise if the risky event happens. A contract of insuranc...

ABSTRACT: The research work titled “the relevant of advertising as a determinant of customer patronage for fast food (a case study of Chiky and Early in Owerri Metropolis was carried out with objectives. To determine how advertising has affected the decisio...

ABSTRACT: The broad objective of this study is focused on factors influencing consumer buying behaviour on household products in Nigeria in Lagos. The   study specifically sought to answer research questions related to the influence of social and c...

BACKGROUND OF THE STUDY: When compared to other modes of transportation such as air, train, and water, road transportation is by far the most frequent in Nigeria. When compared to prior modes of transportation, such as the employment of animals during the pre-colonial era, techno...

ABSTRACT: Advertising is one of the means through which marketers or manufacturers convince buyers to patronize their products. It involves the dissemination of information about products, services, ideas e.g from advertisers to the public in a short time and space. There are dif...

ABSTRACT: Advertisements affect our daily lives and as technology and the practice of marketing has developed over the course of history, we have become exposed to greater amounts of product and service campaigns. The purpose of advertisements is to educate the c...

ABSTRACT: Basically the direction towards an efficient production of goods and services could be as a result of an effective control of cost of production. The study of standard costing as an aid in production cost control is very imperative especially in an econ...

ABSTRACT: This study aims at understanding the impact of advertising on the buying habit of rural dwellers. The study has other objectives such as to know how the people in rural dwellers particularly Igarra community reach to advertising message and to determine...

Background of the study: The development of digital marketing necessitated the adoption of a more sophisticated marketing system that assists members of an organization's marketing team in making better decisions based on good marketing research and analytica...

ABSTRACT: This study examined an examination of the impact of location on rental values of residential properties in Ikeja Local Government Area in Lagos State. Data used were derived mainly from secondary sources such as documents, including published literature, official d...

BACKGROUND OF THE STUDY: Following the beginning of the Industrial Revolution, there was an increase in the production of products and services due to the incorporation of machines into the production system. As a result, there was an abundance of items that...

INTRODUCTION: The development of internal combustion engines resulted in a growth in the need for the consumption of fuel in the modern era. As the number of people who own cars has increased, there has been a corresponding rise in the need for gas stations. A gasoline station ou...

BACKGROUND TO THE STUDY: Educational system in Nigeria is the abysmal failure of students in public examinations, particularly at the secondary level of education. According to Uduh (2009), the high percentage of candidates who failed WASSCE yearly is reflected i...

BACKGROUND OF THE STUDY: Online transactions for the acquisition of products and services are becoming more prevalent in daily life. 28 of the world's population, according to a Nielsen research done in 2007–2008, use the internet. 85 of these indi...

Background to the Study: Production is not complete until the goods get to consumers for whom they are meant. A typical firm will discover that the consumers of its product are scattered abroad. The firms decisions to distribute its products directly through own sales outlets or...

ABSTRACT: The dairy food market in Nigeria is competitive and is dominated by a few brands. The advent of new brands of Milk in the market makes it pertinent for an old brand like Peak Milk to seek ways of sustaining large market shares and increasing produc...

BACKGROUND OF THE STUDY: Marketing concept is a customer oriented philosophy which states that customer’s satisfaction is the economic and social justification of firm’s corporate existence. These philosophies hold that the company should be customer...

Background to the study: One problematic issue in Nigeria now is having access to urban land, especially housing, commercial, industrial, recreational, and other urban development projects like infrastructural and social amenities. Because of this chronic shortag...

BACKGROUND OF THE STUDY: However, the construction industry is often regarded as one of the most hazardous sectors of the industry anywhere in the globe. According to the International Training Centre of the International Labour Organization (2011), a constructio...

Background of the study: The Internet continues to evolve into a major news source. The internet which is the worldwide system of interconnected computers makes use of telecommunication resources. It is defined by Aina (2003), Hanson (2005) as a network made up o...

Background of the Study: Democracy is the system of government that promotes the participation of the masses in government and the accountability of elected representatives to the electorate. The representatives are public office holders who are voted into office by the people th...

BACKGROUND OF THE STUDY: New product development process allows firms to deal with progressively intensive competition when facing challenges from rapidly changing market condition. Companies try to gain sustainable competitive advantages with continues innovation. These effort a...

Background of the study: Over the past ten years, there has been a spectacular increase in the usage of the Internet, and more specifically the World Wide Web. This rise has had an influence on practically every aspect of daily life in industrialised cultures. In...

INTRODUCTION: Candles are derived from the Latin word "candera," which roughly translates to "to shine." Candles were the only source of artificial light prior to the development of electricity. The original candles were made of tallow, f...

BACKGROUND TO THE STUDY: Education is a preparation for life. This is related to the acquisition of skills to earn a living. Today as always, the definition of education is the ever change and increasing in scope. Our schools are confronted with new pressures arising from changin...

BACKGROUND OF THE STUDY: New technologies are increasingly being looked to by businesses as a means to satisfy the specific needs of their operations and better position themselves to take advantage of global shifts in commercial activity. When it comes to successfully opera...

INTRODUCTION: Procedures has been identified as one of the most powerful tools and a panacea to many of the worlds greatest problems. Procedures is a goal oriented and its goals determine its nature and form. Studies have shown that one of the major problems...

Background of the Study: The Internet continues to evolve into a major news source. The internet is the worldwide system of interconnected computers which make use of telecommunication resources. It is defined by Ani (2010)  as a networ...

Background of the study: The teacher’s task is by no means easy as it involves someone who has some ideas, knowledge, information or experiences trying to share what he or she has with someone else who does not have a similar experience. It is a communication task which req...

Abstract: The research explored the impact of billboard advertising on product promotion. The basic concern of the research was to find out whether billboard advertisement influence buying habit of consumers and to what extent. Without mincing words, it is obvious that billb...

ABSTRACT: In the market place, no company can win if its market offering resembles every other company’s product. Companies must pursue relevant positioning and differentiation. As part of branding strategy, a company and its offering must represent a distinctive big idea i...

Background of the study: Prior to the country's independence in 1960, the majority of Nigeria's population relied heavily on imported commodities, particularly domestic items made accessible by the country's colonial authorities and Western merchants (Kuratko et al.,...

BACKGROUND OF THE STUDY: The issue of leadership and good governance probity, accountability remains a monumental problem to Nigerian Socio-political and economic development over the years, since independence. This is as a result of linkage between the tran...

Background of the Study: Firstly, the study of Business combination and financial performance of banks in Nigeria banking industry is introduce as the main thing which business  merger and acquisition rely on a skill or knowledge brought together by the...

BACKGROUND OF THE STUDY: Business education is a field of education which deal with business experiences for specialized occupational uses. Business education involves teaching students the fundamentals, theories, and process of business. As an arm of vocational...

Background to the Study: Procurements processes entail various functions move far beyond traditional perception that procurement main role is acquiring works or services from outside sources for replenishing organization needs. Mlinga (2007), describe procurement...

BACKGROUND OF THE STUDY: Yams (Dioscorea species of the family Dioscoreaceae) are a significant crop for food, money, and cultural customs. West and Central Africa is the leading producing and consumption region for yams in the globe (Ayeni, Adetunji, & Oyeni...

Background of the study: Overtime, a lot has been said and done about the recent continuous increment of the United States dollars and its effect on the economy. The importance of the US dollars to a mono economy and import dependent nation like that of Nigeria cannot be over emp...

BACKGROUND OF THE STUDY: Secretaries play important roles in the implementation of the office work. The nature of their jobs is universally acknowledged as indispensable in caring out their duties effectively in the offices. Despite the indispensable nature of the secretary&rsquo...

BACKGROUND OF THE STUDY: Land use, land valuation, is among the oldest questions in economic theory, (Shavell, 2004). Land is an essential input (factor of production) for agriculture, and agriculture is by far the most important economic activity in preindustrial societies. With...

BACKGROUND OF THE STUDY: The key to thrive in any business is to offer customers with better solutions to their problems, give them the due respect, connect with them on emotional level, offer them with fair prices, and making it easy for customers to find what they need, pa...

Background to the study: According to Anil (2013:28) “Advertising via mobile devices or mobile advertisement is defined as the usage of interactive wireless media (such as cellular phones and pages, cordless telephones, personal digital assistances, two-way...

ABSTRACT: This work is aimed at design and implementation of Design and Implementation of an Online Bookshop. The current system of Design and Implementation of an Online Bookshop is faced with few technical issues, ranging from Time wastage in searching for desired books. This c...

INTRODUCTION: Online Market, commonly known as e-commerce or eCommerce, or e-business consists of the buying and selling of products or services over electronic systems such as the Internet and other compute...

BACKGROUND OF THE STUDY: On the convergence curve of information and communication technology, the world's financial institutions and telecommunication firms are about to enter a new cycle. A novel and potential application of the e-payment system for th...

Background of the Study: Nigeria faces serious poverty challenges. Two out of every three Nigerians live below the poverty line of $1 per day in income. Poverty in Nigeria is concentrated in rural areas, which are home to more than 70 percent of the nation’s poor. Developme...

Background to the Study: Residential properties are both consumption and investment good (Sratton, 2008). As consumption good it is acquired for owner occupation. Also, the investment (property) may be to maximize optimum return from outright sale or letting. If this is the case,...