1. THE UTILISATION OF ADVERTISING AS A POTENT INSTRUMENT FOR FOSTERING BUSINESS EXPANSION : A CASE STUDY OF NIGERIAN BOTTLING COMPANY PLC
Abstract: The research focused on the utilisation of advertising as a potent instrument for fostering business expansion. Advertising is defined as the dissemination of information or persuasive messages through various media channels, with the intention of promo... Read More
2. ASSESSMENT OF X (FORMERLY TWITTER) APP ON BRAND AWARENESS IN NIGERIA (A CASE STUDY OF RITE FOOD LIMITED, LAGOS STATE )
ABSTRACT: The purpose of this study was to assess the impact of the Twitter app on brand awareness in Nigeria, with a specific focus on Rite Food Limited in Lagos State. The study aimed to analyse the impact of the Twitter ban on Rite Foods Limited's brand aw... Read More
3. ATTITUDE AND PERCEPTION OF UNDERGRADUATES TOWARDS FILM ADVERTISEMENT
Background of the study: Film is indeed an important art and craft of mankind. It is also based on the projection of all still images in a continuous manner and at high speed in a way that seem moving images. The film medium is based on creative expression.... Read More
4. BILLBOARD ADVERTISING AND ITS IMPACT ON PRODUCT PROMOTION
Abstract: The research explored the impact of billboard advertising on product promotion. The basic concern of the research was to find out whether billboard advertisement influence buying habit of consumers and to what extent. Without mincing words, it is obvious that billb... Read More
5. THE TELEVISION AND ITS IMPACT ON THE SENSITIZATION OF THE PUBLIC ON THE PREVENTIVE MEASURES AGAINST THE CORONA VIRUS IN NIGERIA
Background of the Study: In the event that a country experiences an outbreak of disease, it is the responsibility of the government, through the Ministry of Health, to rise to the challenges by allocating a significant amount of money and establishing facilities... Read More
6. THE INFLUENCE OF ONLINE MARKETING ON RESIDENTIAL REAL ESTATE MARKET
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: These days, a significant portion of commercial business all around the world takes place on digital networks, which link ind... Read More
7. THE IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR OF TOYOTA BRAND OF VEHICLES
CHAPTER ONE
INTRODUCTION
Background of the Study: In recent years the online environment is viewed by users from a new perspective, in a commercial way. Its development a... Read More
8. THE IMPACT OF THE MEDIA IN PROMOTING GOOD GOVERNANCE IN NIGERIA (A CASE STUDY OF VANGUARD NEWSPAPER)
CHAPTER ONE
INTRODUCTION
Background to the Study: In today’s world of modern governance throughout the world, the issue of good governance has assumed the front burner a... Read More
9. THE MEDIA'S INFLUENCE ON THE PROMOTION OF GOOD GOVERNANCE IN NIGERIA
CHAPTER ONE
INTRODUCTION
Background to the Study: In today’s world of modern governance throughout the world, the issue of good governance has assumed the front burner a... Read More
10. THE INFLUENCE OF ADVERTISING ON THE DEMAND FOR CONSUMER GOODS: A CASE STUDY OF SEVEN UP BOTTLING COMPANY
CHAPTER ONE
INTRODUCTION
Background Of The Study: Advertising is the broad term used to describe public announcements that aim to promote the sale of specific products or serv... Read More
11. EFFECTS OF ONLINE ADVERTISEMENT ON CONSUMER BUYING BEHAVIOURS A CASE STUDY OF KONGA ONLINE SHOP (WWW.KONGA.COM)
CHAPTER ONE
INTRODUCTION
Background to the Study: Advertisement plays an important role in modern era as it shapes the attitudes and perceptions of individuals and society which strikingly influences their buying behaviour (Edwards, 2005). Advertisement is considered the prime... Read More
12. ROLES OF PRINT MEDIA IN CREATING AWARENESS AGAINST DRUG ABUSE
CHAPTER ONE
INTRODUCTION
Background to the Study: Mass media have been a major agent of socialization and tools for social changes especially now that people depend on message... Read More
13. A CRITICAL EVALUATION OF THE IMPACT OF PRINT MEDIA IN RAISING AWARENESS ABOUT DRUG ABUSE
CHAPTER ONE
INTRODUCTION
Background to the Study: Mass media have long been significant agents of socialisation and instruments of social change, particularly in an era w... Read More
14. THE IMPACT OF THE MEDIA IN PROMOTING GOOD GOVERNANCE IN NIGERIA (A CASE STUDY OF VANGUARD NEWSPAPER)
Table of Content
List of Tables
ABSTRACT
CHAPTER ONE: INTRODUCTION
1.1 Background of the study
1.2 Statement of the problem
1.3 Objective of the study
1.4 Rese... Read More
15. EXAMINE THE INFLUENCE OF ADVERTISING ON CONSUMER BUYING BEHAVIOUR
Background to the Study: Advertising plays a crucial role in the process of moving the goods from the producers to the consumers. While assisting the consumer in making decisions and preferences from among the diversity of items available for his selection and option, advertising... Read More
16. A STUDY OF ADVERTISEMENT EXPOSURE AND BRAND LOYALTY OF MAGGI SEASONING IN METROPOLITAN LAGOS, NIGERIA
ABSTRACT
A study of Advertisement Exposure and Brand Loyalty of Maggi Seasoning in Metropolitan Lagos, Nigeria
This study examined the relationship between advertisement exposure and brand loyalty of Maggi seasoning in metropolitan Lagos. Survey and focus group discussion meth... Read More
17. IMPACT OF NTA ENUGU TELEVISION ADVERTISEMENT ON THE MENTAL DEVELOPMENT OF CHILDREN (A STUDY OD GOLD CIRCLE)
1.1Background of the Study
Television is incorporated within the child‟s experience as it becomes part of the child‟s inner world.
In discussing about television and evolutional development of T.V, some one may wonder how television affects a child of ten to eighteen year. But... Read More
18. IMPACT OF BILLBOARD ADVERTISING ON PRODUCT PROMOTION
1.1Background of the Study:
Advertising is one of the tools used for persuasive communication to target audience. Advertising is the communication relayed from companies to persuade an audience to purchase their products. This communication is usually through various forms of paid media... Read More
19. IMPACT OF BREATH AWAY PROGRAMME CROSS RIVER TELEVISION PROGRAMME AS RELATED TO CHILDREN SOCIAL BEHAVIOURAL PROBLEMS
INTRODUCTION
This chapter gives us an introduction to the research „‟Impact of Breath away (CRBC TV) as related to children behavioral problems (A study of Yakurr Local Government Area).
The mass media is the means of passing information through the use of various channe... Read More