1. BRAND PERSONALITY AND CUSTOMER LOYALTY
ABSTRACT: The study examined brand personality and customer loyalty in Babcock University using of indomie instant noodles of de united foods as a case study. More specifically, the study sought to assess the brand personality and customer loyalty in Ba... Read More
2. CULTURAL DIVERSITY IN WORKPLACE AND ORGANIZATIONAL PERFORMANCE
ABSTRACT: In work environments, people of different cultures and backgrounds have to work together, so they are able to interact and communicate on a daily basis. This can be exciting and interesting, yet it also brings about frustrations and uncertainties at tim... Read More