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1. BRAND PERSONALITY AND CUSTOMER LOYALTY

ABSTRACT: The study examined brand personality and customer loyalty in Babcock University using of indomie instant noodles of de united foods as a case study. More specifically, the study sought to assess the brand personality and customer loyalty in Ba...

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2. CULTURAL DIVERSITY IN WORKPLACE AND ORGANIZATIONAL PERFORMANCE

ABSTRACT: In work environments, people of different cultures and backgrounds have to work together, so they are able to interact and communicate on a daily basis. This can be exciting and interesting, yet it also brings about frustrations and uncertainties at tim...

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