1. CUSTOMERS PERCEPTION OF GSM INTERRUPTIVE ADVERTISEMENT IN NIGERIA
Background to the study: According to Anil (2013:28) “Advertising via mobile devices or mobile advertisement is defined as the usage of interactive wireless media (such as cellular phones and pages, cordless telephones, personal digital assistances, two-way... Read More
2. THE IMPACT OF INTRODUCTION OF GLOBAL SYSTEM FOR MOBILE COMMUNICATION (GSM) ON THE NIGERIA ECONOMY
CHAPTER ONE
INTRODUCTION
Background of the Study: It a crystal clear that without communication, there would be no society. Communication gives room for peaceful co-existence... Read More
3. AN EXAMINATION OF THE EFFECT OF COMPUTERIZATION ON SERVICE DELIVERY
CHAPTER ONE
INTRODUCTION: Use of highly sophisticated and modern technology in service companies has taken root since the industrial revolution took effect many years ago. The improvement in technology has eased for exa... Read More
4. CUSTOMER SATISFACTION AND BRAND CREDIBILITY AS PREDICTORS OF BRAND LOYALTY AMONG GLOBACOM (GLO) SUBSCRIBERS: A STUDY OF THE STUDENTS OF THE UNIVERSITY OF LAGOS
BACKGROUND TO THE STUDY: Customer happiness and brand credibility have both recently been acknowledged as crucial elements in any company's growth. Customer satisfaction, which has to do with meeting, exceeding, and ultimately fulfilling consumers' expectations, is the se... Read More
5. DEVELOPMENT OF A WIRELESS SENSOR NETWORK(WSN) BASED MULTI – NETWORK CATTLE MONITORING SYSTEM.
ABSTRACT
This study shows how to monitor the movement of cattle using wireless sensor nodes powered by a renewable energy source capable of detecting location, and incorporated in it all the available mobile networks to ensure that information about cattle location gets to the base in r... Read More
6. IMPACT OF INTERGRATED MARKETING COMMUNICATION (INC)
Abstract
This study was informed by the necessity of research in the impact of integrated marketing communication on brand building. A study of the transition of Zain to Airtel. The theory that was used during this research is the learning theory which postulates that exposure of certai... Read More