1. AN ASSESSMENT OF POLITICAL ADVERTISING ON ELECTORATES IN THE 2015 PRESIDENTIAL ELECTION
Abstract: World over, political aspirants adopt the use of diverse campaign strategies such as political advertising in order to sensitize the electorates to vote in their favor. These advertisements often present an exaggeration of what the society stand to gain by voting for the aspirant, as we... Read More
2. DESIGN AND IMPLEMENTATION OF AN ONLINE STADIUM MANAGAMENT INFORMATION SYSTEM (A CASE STUDY OF GODSWILL AKPABIO INTERNATIONAL STADIUM UYO)
ABSTRACT: An online stadium management information system for the Godswill Akpabio International stadium Uyo, was be developed in this project. The current process of management at the Godswill Akpabio International Stadium is being operated manually and due to t... Read More
3. A STUDY OF LANGUAGE OF ADVERTISEMENT
ABSTRACT: Advertising is one of the means through which marketers or manufacturers convince buyers to patronize their products. It involves the dissemination of information about products, services, ideas e.g from advertisers to the public in a short time and space. There are dif... Read More
4. A STUDY ON THE SOCIAL EFFECT OF ADVERTISING ON THE NIGERIAN STUDENTS
ABSTRACT: Advertisements affect our daily lives and as technology and the practice of marketing has developed over the course of history, we have become exposed to greater amounts of product and service campaigns. The purpose of advertisements is to educate the c... Read More
5. A SURVEY OF THE LANGUAGE OF NEWSPAPER ADVERTISEMENT
Abstract: The objective of this study is to analyse the linguistic characteristics of newspaper advertisements, with a specific focus on the Vanguard newspaper as a case study. The research employed a survey research design and utilised convenient sampling strategies to recr... Read More
6. ADHERENCE TO ETHICAL ADVERTISING BY TRADO-MEDICINE COMPANIES IN EBONYI STATE
ABSTRACT: This study was carried out to examine adherence to ethical advertising by trado-medicine companies in Ebonyi State. Specifically, the study aims to find out whether trado- medical companies make use of advertisement, examine whether trado- med... Read More
7. A CRITICAL EVALUATION OF THE CREDIBILITY OF TELEVISION ADVERTISING CLAIMS AMONG CONSUMERS
ABSTRACT: The study assessed Consumers Believability of Television Advertisement Claims: A Study of Dettol Commercial among Redeemer’s University, Ede, Osun State. Television commercials are indeed an important tool for organizations to communicate, introdu... Read More
8. AN ASSESSMENT OF POLITICAL ADVERTISING ON ELECTORATES IN THE 2015 PRESIDENTIAL ELECTION
ABSTRACT: World over, political aspirants adopt the use of diverse campaign strategies such as political advertising in order to sensitize the electorates to vote in their favor. These advertisements often present an exaggeration of what the society stand to gain... Read More
9. AN EVALUATION OF THE INFLUENCE OF ADVERTISING ON THE PURCHASING BEHAVIOUR OF RURAL CONSUMERS
ABSTRACT: This study aims at understanding the impact of advertising on the buying habit of rural dwellers. The study has other objectives such as to know how the people in rural dwellers particularly Igarra community reach to advertising message and to determine... Read More
10. AN EXAMINATION ON THE IMPACT OF DIGITAL MARKETING AS A KEY DRIVER OF SALES AMONG SMALL AND MEDIUM SCALE ENTERPRISES
ABSTRACT: The study examined the impact of digital marketing as a key driver of sales among small and medium scale enterprises in Lagos state. The study succinctly explored the effect of digital marketing on sales improvement. 150 small and medium scale enterpris... Read More
11. AN INVESTIGATION INTO PUBLIC PERCEPTION OF WOMEN OBJECTIFICATION IN NIGERIAN MUSIC VIDEOS
BACKGROUND OF THE STUDY: The value of connectivity can not be overemphasized. Communication has from the onset been a central and crucial aspect of human life. Without communicating, humans can not exist since communication is the only way by which concepts and i... Read More
12. AN INVESTIGATION INTO THE LEVEL OF AWARENESS AMONG TERTIARY STUDENTS REGARDING THE PRESENCE OF THE 18+ WARNING SIGN ON ALCOHOL ADVERTISEMENTS
Background: The impact of advertising on the consumption of alcoholic beverages, particularly among young people, has been recognised as a significant contributing factor (Alcohol Concern, 2013). By employing various advertising execution techniques, including but not limited to... Read More
13. AN EXAMINATION OF THE IMPACT OF PEAK MILK ADVERTISEMENTS ON CONSUMER BEHAVIOUR
ABSTRACT: The dairy food market in Nigeria is competitive and is dominated by a few brands. The advent of new brands of Milk in the market makes it pertinent for an old brand like Peak Milk to seek ways of sustaining large market shares and increasing produc... Read More
14. EFFICACY ASSESSMENT OF ADVERTISING AS A SURVIVAL STRATEGY FOR MASS MEDIA ORGANIZATION
ABSTRACT: This study is an investigation carried out in order to find the impact of adoption of advertising as a survival strategy in mass media organization. This study was carried out in mass media organization and based on case study of Nigeria Television... Read More
15. ATTITUDE AND PERCEPTION OF UNDERGRADUATES TOWARDS FILM ADVERTISEMENT
Background of the study: Film is indeed an important art and craft of mankind. It is also based on the projection of all still images in a continuous manner and at high speed in a way that seem moving images. The film medium is based on creative expression.... Read More
16. ATTITUDE OF TERTIARY STUDENTS IN ABIA STATE TOWARDS INSTAGRAM SELFIES
Background Of The Study: Social media currently seem to take the centre stage in the field of information and communication technology(Nche, 2012). It has become an integral part of modern society. Consequently, social networking websites such as Facebook, T... Read More
17. ATTITUDES OF YOUTH TOWARDS VIEWERSHIP OF NTA PROGRAMS IN NIGERIA; A STUDY OF YOUTHS IN GBOKO METROPOLIS
BACKGROUND OF THE STUDY: In the 21st century, television is an important means of communication that can be used for a variety of purposes, including the dissemination of information, the education of audiences, the entertainment of audiences, and the persuasion... Read More
18. BILLBOARD ADVERTISING AND ITS IMPACT ON PRODUCT PROMOTION
Abstract: The research explored the impact of billboard advertising on product promotion. The basic concern of the research was to find out whether billboard advertisement influence buying habit of consumers and to what extent. Without mincing words, it is obvious that billb... Read More
19. BRANDING INFLUENCE ON PRODUCT MARKETING AND DISTRIBUTION
Background of the study: Prior to the country's independence in 1960, the majority of Nigeria's population relied heavily on imported commodities, particularly domestic items made accessible by the country's colonial authorities and Western merchants (Kuratko et al.,... Read More
20. AN EXAMINATION OF TAX ADMINISTRATION CHALLENGES IN EDO STATE, NIGERIA
Background to the Study: The government of Nigeria, like others in different parts of the world, has legislative powers to impose on its citizens, any form of tax and at whatever rate it deems appropriate (Federal Inland Revenue Service 2010). According... Read More
21. AN EVALUATION OF BARRIERS CONFRONTING TAX ADMINISTRATION IN ANIOCHA NORTH, ANIOCHA SOUTH, AND BOMADI LGA OF DELTA STATE
Background to the Study: The legislative authority of the Nigerian government, similar to governments in various global regions, enables it to enforce taxation on its populace, including diverse forms of taxes and rates as deemed suitable (Federal Inland Rev... Read More
22. THE PERCEIVED CREDIBILITY OF TELEVISION COMMERCIAL CLAIMS BY CONSUMERS
Background Of The Study: Globally, adverts have been known to be a great source/or means of luring and convincing consumers to purchase various goods and services. Since the inception of adverts there has been an increase in brand loyalty from consumers of certai... Read More
23. COUNSELLING AS A STRONG TOOL FOR CHECKING EXAMINATION MALPRACTICE AND COPING WITH EXAMINATION ANXIETY
Background of the study: Evidence abound of increasing incidents of examination malpractices by students at schools and colleges; which conflict with the core purpose of education ´ the training of the mind and character for the acquisition of pra... Read More
24. CUSTOMERS PERCEPTION OF GSM INTERRUPTIVE ADVERTISEMENT IN NIGERIA
Background to the study: According to Anil (2013:28) “Advertising via mobile devices or mobile advertisement is defined as the usage of interactive wireless media (such as cellular phones and pages, cordless telephones, personal digital assistances, two-way... Read More
25. AUDIENCE PERCEPTION OF PIDGIN ENGLISH USAGE IN BROADCAST MEDIA
Background of the study: The term Pidgin English or Nigeria Pidgin otherwise known as Brokin English is a term used to denote an English based pidgin; a marginal language used among Nigerians to facilitate communication needs in certain interaction contexts. Like any ot... Read More
26. THE ROLE OF ADVERTISING IN MOTIVATING CONSUMER BRAND PREFERENCE FOR BEVERAGES
Background Of The Study: Marketing is the management process aimed at identifying, anticipating, analysis and satisfying human needs and wants through exchanges as efficiently and effectively as possible (Adirika, 1990:3)
Its concept is a philosophy of... Read More
27. THE IMPACT OF ADVERTISING ON CUSTOMER PATRONAGE
ABSTRACT: Advertising is an economic promoter with the attribute of persuasiveness. In formativeness has an important contribution to make in terms of increasing sales or demand for the services they rendered and hence increase profitability and also helps customers in making decisions or choice... Read More
28. THE IMPACT OF NTA ENUGU IN THE ECONOMIC DEVELOPMENT OF COAL CAMP COMMUNITY OF ENUGU SOUTH LOCAL GOVERNMENT AREA OF ENUGU
Background of the Study: NTA Enugu is the focus of this study and it comprises television. The sophistication of these media of communication distinguished it as wonders to communication. NTA is an institution used for simultaneous transmission of informatio... Read More
29. EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE
ABSTRACT: This research work is designed to examine the impact of advertising on consumer brand preference with particular reference to Big Kitchen Nigeria, Port-Harcourt, Nigeria. For the purpose of clarity, this project has been divided into five chapters and t... Read More
30. EFFECT OF ADVERTISEMENT ON CONSUMER PURCHASE DECISION IN FOOD AND BEVERAGES INDUSTRY
ABSTRACT: This study was carried out to examine effect of advertisement on consumer purchase decision in food and beverages industry with special reference to Rite food. Specifically, the study examine the justification for advertisement in an organiza... Read More
31. THE SOCIAL EFFECT OF ADVERTISING ON THE NIGERIAN STUDENTS
Background To The Study: Advertisements are part of our social environment in the 21st century, and can be seen throughout any industrialized country. The average American is exposed to as many as 5,000 advertisements a day, stated by Jay Walker-Smith, and nearly... Read More
32. THE TELEVISION AND ITS IMPACT ON THE SENSITIZATION OF THE PUBLIC ON THE PREVENTIVE MEASURES AGAINST THE CORONA VIRUS IN NIGERIA
Background of the Study: In the event that a country experiences an outbreak of disease, it is the responsibility of the government, through the Ministry of Health, to rise to the challenges by allocating a significant amount of money and establishing facilities... Read More
33. TREND IN THE USE OF HUMAN MODELS IN THE NIGERIAN ADVERTISING INDUSTRY
CHAPTER ONE
INTRODUCTION: Advertising is any paid form of non-personal presentation and promotion of persons, institutions, ideas, goods or services, by an identified sponsor using appropriate medium or media of communi... Read More
34. THE ROLE OF ADVERTISEMENT IN NEWSPAPER PATRONAGE
CHAPTER ONE
INTRODUCTION
BACKGROUND TO THE STUDY: Advertising has often been defined functionally and semantically and there are quite a number of such definitions around. Wri... Read More
35. THE ROLE OF ADVERTISING IN MOTIVATING CONSUMER BRAND PREFERENCE FOR BEVERAGES
CHAPTER ONE
INTRODUCTION
Background Of The Study: Marketing is the management process aimed at identifying, anticipating, analysis and satisfying human needs and wants through... Read More
36. THE INFLUENCE OF CUSTOMER RELATIONSHIP MANAGEMENT ON THE SALES OF PRODUCTS
CHAPTER ONE
INTRODUCTION
Background to the Study: Studies have shown that in this ever changing and dynamic business environment driven by globalization, service industry need... Read More
37. THE INFLUENCE OF OMO DETERGENT TELEVISION COMMERCIALS ON CONSUMER’S PATRONAGE OF THE PRODUCT. (A CASE STUDY OF WARRI METROPOLIS)
CHAPTER ONE
INTRODUCTION
BACKGROUND TO THE STUDY: Advertising is said to be paid, non-personal communication from an identified sponsor using the mass media to persuade or inf... Read More
38. THE INFLUENCE OF ONLINE MARKETING ON RESIDENTIAL REAL ESTATE MARKET
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: These days, a significant portion of commercial business all around the world takes place on digital networks, which link ind... Read More
39. THE IMPACT OF SMS POLITICAL ADVERTISING ON THE VOTING BEHAVIOUR OF VOTERS IN THE 2023 GUBERNATORIAL ELECTION
CHAPTER ONE
INTRODUCTION
Introduction: Election is the central institution of democratic representative governments. This is because, in a democracy, the authority of the gove... Read More
40. THE IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR OF TOYOTA BRAND OF VEHICLES
CHAPTER ONE
INTRODUCTION
Background of the Study: In recent years the online environment is viewed by users from a new perspective, in a commercial way. Its development a... Read More
41. THE IMPACT OF TELEVISION ADVERTISING ON CONSUMER PRODUCT PURCHASING IN NIGERIA
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: In the world of marketing in the recent time, it is not enough to produce a product, package it attractively, price it right,... Read More
42. THE IMPACT OF MARKETING CONCEPT ON SALE GROWTH (CASE STUDY OF RELENTED SMALL SCALE BUSINESS)
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Current globalized marketing has prompted companies to see internationalizing their activities as a means of remaining compet... Read More
43. AN ASSESSMENT OF THE CRITICAL ROLE OF NAFDAC ON MARKETING OF DRUGS
CHAPTER ONE
INTRODUCTION
Background Of The Study: The NAFDAC story is the story of food drugs and other products regulation in Nigeria. It is a story that began well eve... Read More
44. THE EFFECTIVENESS OF ADVERTISING IN CHANGING CONSUMER BEHAVIOUR
CHAPTER ONE
GENERAL INTRODUCTION
BACKGR... Read More
45. THE EFFECTS OF TV ADVERTS ON CHILDREN (A CASE STUDY OF ENUGU URBAN)
CHAPTER ONE
INTRODUCTION
BACKGROUND OF STUDY: Television advertisement represents one of the several stimuli to which children are exposed, like other kinds of stimuli existin... Read More
46. THE IMPACT OF ADVERTISING AND PROMOTIONAL STRATEGIES ON ORGANIZATION
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Advertising consist of all the activities in presenting to a group. A non personnel, oral or visual, openly sponsored message... Read More
47. THE INFLUENCE OF ADVERTISING AND PROMOTIONAL STRATEGIES ON ORGANISATIONS
CHAPTER ONE
INTRODUCTION
Background of the Study: Advertising encompasses the comprehensive array of endeavours involved in effectively conveying information or promoting prod... Read More
48. THE IMPACT OF ADVERTISING IN THE MARKETING OF HOTEL SERVICES IN ENUGU METROPOLIS (A CASE STUDY OF ZODIAC HOTEL LTD)
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Hotel services have played a functional role in the life of our people. Hotel industry is the engine room for effective communication and al l business transactions withi... Read More
49. A SURVEY ON THE NEXUS BETWEEN ADVERTISING AND ITS ON CUSTOMER PATRONAGE
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Advertising is one of major ways in which sellers use in order to stimulate demand for goods and services; therefore, it is a... Read More
50. A SURVEY ON THE NEXUS BETWEEN ADVERTISING AND ITS ON CUSTOMER PATRONAGE
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Advertising is one of major ways in which sellers use in order to stimulate demand for goods and services; therefore, it is a... Read More